People say there is a crisis in the world. Some even try to make future forecasts, expressing at times absurd opinions and assumptions.
We agree: there is a crisis. And to some extent it has affected many fields in our lives. But since Fashion Point talked about fashion business, the question that interests us the most is whether the crisis has affected directly what we write about, namely the fashion world in general and the fashion accessories in particular. This is the main question we would try to answer in this issue. We will find out whether manufacturers and designers perceive the global crisis as a stimulus to development or they are shutting down in panic their manufacture. We will consider how the makers and designers adjust their business strategy and what anti-recessionary solutions they offer to customers.
Natalia Savchenko is the leading buyer of Bijoux Land / Grey Stone Group.
- Natalia, why do you prefer having a job dealing with fashion accessories? - I always felt attracted to the world of accessories: it so lively and variable that it is simply impossible to get bored. My job is an inexhaustible source of drive and pleasure. Besides, it is always pleasant to be surrounded by beautiful things.
- What are the peculiarities of East European and Russian consumers? - The East European and Russian consumers are more demanding in regard to the quality of goods, including to their emotional characteristics: the purchase of product must bring joy to the buyer. On the other hand, individuality is very important, because for people of Eastern Europe and Russia clothes and accessories are means of self-expression.